FORM / BRAND KIT

Everything that
makes us Form.

Our identity is built for the steady work: clear decisions, patient progress, and endurance that compounds.

01 — Marks02 — Colour03 — Type04 — Applications05 — Voice
01 / THE MARKS

Built to go the distance.

Form Endurance logo symbolPRIMARY SYMBOL
FORM ENDURANCE
HORIZONTAL LOCKUP
F
MONOGRAM

The Form mark is for partners, press and community use. Keep clear space equal to the smallest bar. Never stretch, rotate, outline, shadow or use it over noisy imagery.

Download SVG Download PNG
02 / COLOUR

Quiet confidence,
high contrast.

FORM BLACK#111111
RACE WHITE#FFFFFF
PACE GREY#60615F
MID GREY#A9AAA7
SOFT GREY#E6E6E3
RECOVERY#F7F7F4
03 / TYPOGRAPHY

Direct. Legible.
Never breathless.

INTER / DISPLAY & TEXT

Training, turned into
decisions.

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04 / DIGITAL APPLICATIONS

Information that
knows its place.

COACHING CONVERSATION

What should I do
after yesterday’s race?

Today: recover. Tomorrow: easy aerobic work.
TRAINING SIGNAL82 READINESS

Your load is right where it needs to be.

05 / BRAND VOICE

Specific, useful,
and athlete-first.

USE

Your next best session.

Based on your last 4 weeks, keep today easy.

AVOID

Unlock your ultimate athletic potential.

AI-powered insights to revolutionise your performance.